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Oliver Buchannon
Sara Croft
Doing What Doesn't Scale

Jul 13, 2024

•

7 min read

Doing What Doesn't Scale

Strategies for the cold start problem

Sara Croft
Sara Croft
Why Conferences Work

Jun 12, 2024

•

8 min read

Why Conferences Work

How to think about ROI and get more marketing bang for your buck

Sara Croft
Sara Croft
The People v. Budget

May 22, 2024

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6 min read

The People v. Budget

How to determine and allocate your marketing budget between people, programs and tools

Sara Croft
Sara Croft
The U-Haul Playbook

May 16, 2024

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4 min read

The U-Haul Playbook

The latest startup growth trend? Picking up and moving to where your customers are.

Sara Croft
Sara Croft

Crescendo by Five Four

Thoughts on marketing, sales, product and growth for early stage startups.

© 2026 Crescendo by Five Four.
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